How To Build Up Your Customer Base For Your Affiliate Marketing Program
Your customers are the most important assets in your business. If you have a customer base, it is important that you pay attention to nurturing it. Customers cannot be neglected. If your customers feel like they are ignored, they will leave you and go elsewhere. This article will describe some techniques that you can use to build up and cultivate your target customers.
You should stay in touch with your customers by communicating with them regularly. One way to do that is by offering them the choice to subscribe to your newsletters. Through your newsletters, you can send updates and special promotions. Another way to foster on-going communication is by creating an online community. Set up a forum where your customers can gather and exchange ideas. Encourage your customers to pose questions on the forum about your products. You can use this forum to offer tips and advice.
Customers like to get good deals. Offer them exclusive promotions periodically. Time your promotions to take advantage of major holidays that tend to be popular times for people to go shopping. Offering a promotion at the right time boosts your chances of making a sale.
You can tell people more about your business by sending them postcards occasionally. With so much online communication these days, sending something in the mail can set your company apart. Combine this with your periodic promotions and you will have an effective postcard campaign.
Get to know your customers as individuals. Choose a customer account and look at the buying history. Can you think of other products that this customer can benefit from? If so, you can promote those as well. This is called cross-selling, and it is a good way to introduce other products to them.
Have you noticed how inexpensive printers are these days and how expensive ink is? Printer manufacturers are savvy. They entice consumers with a low-cost printer which has a low profit margin, but they keep an inflated price on the inks. That’s because the ink is where the real profit lies. Along the same lines, you should sell products that require refills and accessories. Once the customer makes the initial investment, they will need to purchase refills periodically.
Solicit feedback from your customers on what they have purchased. Let them know that their opinions are highly valued. If you do get feedback that is not entirely positive, pay special attention to it. Email this customer to find out why he was displeased. It does not matter whether the complaint is justified or not. Your goal is to maintain good communication and to try to resolve customer issues the best you can.
Customer service is key to every kind of business, big or small. Knowing how to cultivate your existing customers not only encourages them to come back, but it will also motivate them to recommend your business to friends. When you get a new customer, give him a gift certificate as a thank you gift. The little extra attention that you give will repay you with greater rewards.